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“Salesforce announces Marketing Cloud Growth…” WAIT 🤚, it’s not what you think! (and it’s not necessarily a bad thing )

Let’s get one thing straight: despite Salesforce’s tendency to name all products in the marketing area with the same root “Marketing Cloud” we’re actually talking about a new product here, which at most shares intentions with its dad (or mother, whatever…) Marketing Cloud.

A new product designed for SME (Small-Medium Enterprises) marketing, entirely developed on the Salesforce platform (Einstein 1 to be precise) and strongly interconnected with Einstein’s AI and Data Cloud functionalities.

In a nutshell 🥥? Creation of simple marketing campaigns delivered directly from the platform, leveraging:

  • segment generation through Data Cloud + AI
  • content creation (Email, SMS, or landing pages) with generative AI
  • journey creation through Flow
  • KPI analysis through dashboards

Why might it be interesting?

  • It seems like a straightforward tool, which could be a plus point in Italian scenarios where the classic Marketing Cloud is often oversized.
  • From what we see, it’s truly “Einstein first“: generative AI isn’t an option, but the primary mode of interaction for content generation.
  • Its integration into the platform + the presence of AI will make it very appealing to customers, particularly in the spotlight from a Salesforce perspective.

PAY ATTENTION: Salesforce already has a marketing product developed on its platform, the famous Pardot, now Marketing Cloud Account Engagement, which, just to confuse matters, has an edition called Growth (sigh). Although both seem to be positioned for B2B, this new one seems much more “customer-oriented” and potentially multichannel.

Here are some references: