“Salesforce announces Marketing Cloud Growth…” WAIT 🤚, it’s not what you think! (and it’s not necessarily a bad thing ) Let’s get one thing straight: despite Salesforce’s tendency to name all products in the marketing area with the same root “Marketing Cloud” we’re actually talking about a new product here, which at most shares intentions […]
Tag: Marketing Cloud
Getting Started with AI Personalization in Salesforce Marketing Cloud
This guest blog is delivered by Leah Fainchtein Buenavida, a technology writer with 15 years of experience, covering areas ranging from fintech and digital marketing to cybersecurity and coding practices. The demand for constant, personalized, seamless customer experiences is always growing. According to the Connected Customer report, 67% of customers say their expectations for good […]
Marketing Cloud and Deployment Manager: the beginning of a new love story
This post is delivered by Alex Rogora, an Analyst and Cloud Administrator specialized on Marketing Cloud. Thanks to this multipurpose profile – a computer science background, university degree on Communication and several years of work experience in mail marketing – he is member of the Solution team for WebResults (Engineering Group), that studies new technologies […]
Warning: Google Chrome’s SameSite Cookie Behaviour Changes – How to face it properly in Salesforce
This post is brought to you by Luca Miglioli, an Information System Analyst that works at WebResults (Engineering group) in the Solution Team, an highly innovative team devoted to Salesforce products evangelization. Some months ago, Google announced a secure-by-default model for cookies, enabled by a new cookie classification system. Changes concern in particular to the […]