This is a guest post written by Antonina Kharchenko. Antonina is a Salesforce Admin with six certifications. Her passion for Salesforce started in 2021, and since then she has gained extensive experience maintaining Salesforce orgs, automating workflows, and improving day-to-day processes. She continues to expand her skills and enjoys sharing her knowledge with the Salesforce […]
Tag: Salesforce
Nerd @ Work Lab Podcast S1E6 — Exploring Data 360, Clean Rooms, and the Agentic Future of Salesforce
When I sat down with Sergio Testini (formerly Solution Engineer and now Account Executive Data 360 at Salesforce Italy) for this episode, I knew we were going to dive deep into the evolving world of Salesforce data. What I didn’t expect was just how wide the conversation would stretch: from Data Cloud’s new identity as […]
Zero-Dollar Entry: What Salesforce’s Free Tier Means for Small Teams (and What It Really Is)
For small teams operating in the CRM/automation space, announcements of “free licences” always raise eyebrow-levels. But as with most things in enterprise software, the devil’s in the fine print. Salesforce has recently updated its small-business pricing and tiering, including a true $0 per user/month option for tiny teams. In this article we’ll unpack exactly what’s […]
Nerd @ Work Lab Podcast S1E4: Ethics, Creativity, and the Future of AI with Filippo Zanella
I rolled up my sleeves once again to dive into the world of artificial intelligence with someone I deeply admire: Filippo Zanella, Principal AI at Salesforce, professor at H-Farm College, and one of the most insightful voices in the Italian AI community. This wasn’t just a tech chat — it was a full-spectrum exploration of […]
Nerd @ Work Lab Podcast – S1E3: How AI Is Rewriting Public Service
At Nerd @ Work Lab, my goal has always been simple: to get our hands dirty with ideas. In every episode, I try to explore how technology meets people — not in abstract theory, but in the messy, beautiful, unpredictable world of real life. In this episode, I had the pleasure of talking with Nino […]
Nerd @ Work Lab Podcast – S1E1: Dreamforce 2025: When AI Turns Conferences into Living Labs
This is an English recap of the latest episode of Nerd @ Work Lab Podcast, originally recorded in Italian and hosted by me, Enrico. I want to share what’s interesting globally, even if the conversations start in my own language. When I launched Nerd @ Work Lab Podcast, I wanted to build a space where […]
Dreamforce 2025: Where “Agent” Became a State of Mind
Dreamforce 2025 is officially in the books — and what a record-breaking, AI-fueled, “agent”-powered spectacle it was.If you didn’t make it to San Francisco, don’t worry: the word “agent” probably made it to your feed (or your dreams). According to some estimates, it was uttered trillions of times. Yes, trillions. The Big Numbers: This year’s […]
When OpenAI Met Anthropic: Salesforce’s Dreamforce 2025 and the AI Power Couple That Moved Into Your CRM
At Dreamforce 2025, Salesforce didn’t just flirt with AI — it got into a full-blown polyamorous relationship with both OpenAI and Anthropic. Marc Benioff stood on stage, grinning like a man who had just convinced two rival superintelligences to cohabitate peacefully inside his CRM. The result? GPT-5 and Claude — two of the most advanced […]
Become an Integration Superstar: Apex + Salesforce Mastery in 8 Weeks by Igor Kudryk
Hey nerds (yes, you amazing ones @ work) — let’s talk career upgrades.If you work in the Salesforce ecosystem, you probably already know this truth: Knowing Apex isn’t enough anymore — mastering integrations is what separates Juniors from Seniors. That’s where Integration Mastery, a live cohort by Igor Kudryk, comes in. I’ve been following Igor’s […]
Hardening ORGanizer: Policy, Permissions & Audit Trails
Security isn’t something you sprinkle on at the end of development. It’s the quiet architecture underneath — the decisions you make about what your code shouldn’t be allowed to do. With the next major ORGanizer release, we’re doubling down on that philosophy. The goal is simple: give both users and companies confidence that ORGanizer behaves […]