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This post is brought to you by Siddharth Sehgal, founder & CEO of 360 Degree Cloud, a Salesforce Summit Partner. He built the 360 SMS, and CTI apps, top Salesforce-native communication tools, and leads a team of 900+ experts. With 15+ years in CRM, he’s a pioneer in cloud solutions and digital communication.

We run a Salesforce platinum consulting company based in India and have many stories to share. One of the most interesting ones led to the birth of our youngest child.

It started like it does for most growing companies—quietly, almost invisibly.

A client of ours, a long-time user of our CTI and SMS apps, was scaling rapidly. More calls meant more recordings. More records meant more attachments. Everything was getting logged neatly inside Salesforce, just the way it should be.

Until one day, it wasn’t.

When their annual Salesforce renewal rolled around, they were hit with a number they hadn’t seen coming:
900 GB of file storage used.
180 GB was all they were allocated.

They were 5X over the limit.

And then came the ultimatum:
Delete the files, or
Pay $5 per GB, per month for the excess—
That’s $3,600/month, just to keep their own data.

Panic set in. They had just 24 hours to respond.

What Could’ve Gone Wrong

1. Operational Standstill

  • Salesforce stops accepting new files once storage limits are exceeded. No new call recordings, no new attachments, no file uploads.
  • This means:
    • CTI logs fail to save.
    • Case files can’t be attached.
    • Support agents lose access to critical documents.
  • Business continuity is directly impacted.

2. Mass Deletion of Files

  • If the client had chosen the delete option, they would’ve faced:
    • Loss of historical data (call recordings, contracts, customer communications).
    • Compliance issues (especially in regulated industries like finance, healthcare, or legal).
    • Teams scrambling to find backups (which likely don’t exist in usable formats).

3. Surprise Financial Drain

  • Going with Salesforce’s pricing:
    900 GB – 180 GB = 720 GB excess Ă— $5/GB = $3,600/month,
    or $43,200/year.
  • That’s a recurring cost, not a one-time hit.
  • Over 3 years, that’s over $130,000—for just storage.

4. Broken Integrations & Workflows

  • File-based automations and process builders in Salesforce would begin to fail.
  • Anything relying on file uploads (e.g., post-call documentation, quote generation, compliance checks) would start to error out.
  • Users would experience broken flows and failed tasks, reducing productivity and increasing frustration.

5. Customer Escalations & Reputation Loss

  • If sales or support reps can’t access historical call logs, documents, or customer history:
    • Response quality dips.
    • SLAs are breached.
    • Customers lose trust.
  • Imagine a key client asking for a call recording… and you can’t provide it because it was deleted.

6. Security & Compliance Risk

  • Quick deletions or rushed file migrations can result in:
    • Data loss
    • Misplaced confidential files
    • Violation of data retention policies
    • GDPR or HIPAA fines if data wasn’t handled properly.

7. Internal Chaos & Blame Games

  • IT and Admins are blamed for not anticipating the issue.
  • Sales and Support blame system limitations.
  • Leadership panics over budget allocation and reputational damage.

8. Delayed Renewals or Upsells

  • With Salesforce storage full and file systems unstable, it’s difficult to:
    • Onboard new customers.
    • Close larger deals that involve extensive documentation or compliance checks.

Revenue suffers.

🔧 Enter 360 File Sync: A Storage Rescue Mission

  • We jumped in immediately with our Secret Missile that we had already been building for this day – to rescue our clients from storage limits. In under a day, we deployed 360 File Sync directly into their Salesforce org.

But what we delivered wasn’t just a quick fix. It was a complete transformation.

Auto-Sync & Sync Delete

The first step? Offload.

All files—call recordings, documents, attachments—were auto-synced to the client’s existing storage platforms: Google Drive, OneDrive, AWS S3 and SharePoint. No manual downloads. No dragging and dropping. It all happened behind the scenes, smartly and securely.

They could now choose where to store what, and even split storage across different platforms for different departments.

2-Way Sync

Here’s where the magic happened.

Even though the files were moved out of Salesforce, the client’s team could still see and access them within the Salesforce UI—just like before.

No storage used. No change in workflow.
It looked and felt the same. But behind the scenes, Salesforce was no longer carrying the weight.

Parent-Child Sync

To top it off, 360 File Sync preserved every folder structure, relationship, and metadata tag. It wasn’t just about moving files—it was about moving them without losing their context.

No mess. No manual sorting. Everything stayed exactly where it belonged.

What started as a crisis turned into a turning point. They didn’t just avoid a $3,600 monthly bill—they gained a scalable, flexible file management system that freed them from Salesforce’s storage limitations for good.

The Result?

  • No downtime
  • No broken workflows
  • No data loss
  • No storage bill shocks
  • And a much more scalable, efficient system

The Takeaway

In the race to digitize everything, file management is often overlooked. But as this story shows, storage can become your silent bottleneck if left unchecked.

360 File Sync doesn’t just save space. It:

  • Gives control
  • Reduces cost
  • Enhances visibility
  • Improves compliance
  • And unlocks operational efficiency inside Salesforce

This wasn’t just about solving a storage problem.

It was about giving permanent control back into the hands of the customer.