This guest post is brought to you by Sandeep Supehia. Sandeep serves as the Head of Engineering/Customer Success at Grazitti Interactive. He is 4x Salesforce certified with extensive experience in service, community, and product development. Apart from providing consultancy, solutions, and delivery, Sandeep has expertise in Salesforce development using Apex Triggers, LWC, Aura, Visualforce, and integration along with Jira services and customizations.
Ideas come in all shapes and sizes. However, you’ll need to manage them effectively in order to stay ahead of your competition.
If you use Salesforce communities for generating ideas, streamlining idea management will enable you to drive innovation, as well as power business growth.
In this blog, we will explore how Salesforce Ideas, along with the powerful idea management applications, can help organizations foster a culture of innovation and drive meaningful organizational change.
IdeasPro: Powering Innovation With Idea Management in 2023
A Salesforce-native solution, IdeasPro enables your customers, partners, and employees to post, share, and vote for ideas on your community in Experience Cloud.
It helps you go beyond the standard idea component in Salesforce and supports both Classic and Lightning Experience. :It provides a range of features to streamline the entire ideas management lifecycle. From idea submission to evaluation, implementation, and tracking, IdeasPro offers a centralized platform to manage idea and enables to:
- Improve brand transparency & loyalty
- Drive customer-centric innovation
- Build a sustainable competitive advantage
- Improve participation with gamification
- Increase scalability with quick implementation
Driving Organization Growth with IdeasPro
With IdeasPro, you can tap into the creativity and knowledge of your community members, fostering a culture of innovation. The platform allows for the exchange of ideas, collaboration, and refinement, leading to breakthrough innovations that drive competitive advantage.
Some of the benefits of implementing IdeasPro include:
- Efficient Evaluation
Make idea generation and implementation efficient and quick.This ensures that the most promising and feasible ideas receive the attention they deserve, leading to better resource allocation and improved decision-making.
- Better Collaboration
Enable participants to get a real-time view of the idea development process.
IdeasPro fosters collaboration by allowing community members to contribute, discuss, and refine ideas collectively. This collaborative environment promotes cross-functional communication and helps generate more impactful ideas.
- Improved Engagement
Engage employees and customers by gamifying the idea generation process.Effective ideas management on Salesforce Communities creates a sense of ownership and belonging among community members. When individuals see their ideas being considered and implemented, they become more engaged and motivated to contribute further, creating a positive cycle of innovation and growth.
Leveraging the collaboration features of IdeasPro to foster idea growth
IdeasPro comes packed with features for streamlined idea management in Salesforce:
- Map Idea Accounts
Map user accounts with ideas they have created, liked, or commented on.
- Prevent Profanity
Block and prevent the posting of profane ideas and comments.
- Schedule Idea Merge
Merge duplicate or similar ideas under a parent idea.
- Convert Email-to-Ideas
Auto-convert email into ideas and log them into your Salesforce instance.
- Deflect Similar Ideas
Show existing ideas and articles to users who post ideas that already exist.
- Subscribe to Idea Categories
Get notified when an idea gets created or updated in a subscribed category.
- Gamification
Reward users with badges and points when they create, comment, or vote on an idea.
How to Measure Success With IdeasPro
To measure effectiveness, it is important to quantify the investment made and return expected. Here are some of the parameters with which you can measure ROI:
- The number of times employees have submitted ideas
- The number of times employees have participated
- The departments that have contributed the most
- The average number of comments made per idea
- The overall number of votes for ideas
- The number of ideas with the highest score
- The number of ideas in the product pipeline
- The number of implemented ideas
Real-Life Application of IdeasPro
Let’s look at how IdeasPro helped an IT company enable ideas in Salesforce LEX and drive innovation.
The company develops software to consolidate and simplify data management, enabling businesses to resolve issues such as mass data fragmentation.
They wanted to modify the idea component in their Salesforce community, implement it in Salesforce LEX, and prioritize idea development based on associated revenue.
Team Grazitti developed the idea component for the customer’s community and built a configuration page to enable them to manage ideas.
We set up new filters, a search option, and built the UI for Lightning Experience.
Finally, we enabled them to prioritize the development of ideas with higher associated revenue by assigning them to product managers.
With the implementation of IdeasPro, the customer is now able to manage ideas from a single location and calculate the revenue generated from the associated idea.
A Brief Roundoff
Making the most of ideas is now critical to stay ahead of the curve. In fact, innovation is the key to success, as well as business growth.Managing ideas effectively in your Salesforce community will help you drive innovation.
Salesforce Ideas, coupled with the powerful IdeasPro application, offers a comprehensive solution for managing ideas and driving meaningful change.
Embrace ideas management with Salesforce Ideas and IdeasPro. For more information visit – https://www.grazitti.com/ideaspro/.