Nerd @ Work

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Author: Enrico Murru Page 5 of 21

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Integrating Salesforce and Accounting Software

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On October 18, 2021

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This guest post is powered by Breadwinner Integrations, Inc. the leading integration software between Salesforce and accounting systems, including NetSuite, QuickBooks, andXero, as well as major payment processors such as Stripe, Braintree, and Square.

Users of Salesforce customer relationship management (CRM) software who are looking to integrate that program with accounting software, like NetSuite, have several options in the marketplace. Some are dedicated integration software for this purpose, while others are cloud computing or automation platforms.

Integration platforms

  • Boomi – Operates in integration platforms as a service (iPaaS) format, and also offers data management and preparation services. Boomi has solutions geared to specific applications of NetSuite and Salesforce.
  • Celigo – Operates in iPaaS format. Connects finance applications with enterprise resource planning to lower operating costs and reduce outstanding sales receipts.
  • DBSync – Integrates QuickBooks with sales and accounting departments. Connects with CRM systems and databases to load and extract data for integration with accounting.

Automation and cloud platforms

  • FinancialForce – Offers a cloud accounting solution native to Salesforce. Can cash process, manage revenue, and produce real-time financial analysis and audit trails.
  • Workato – Focuses on integrating Salesforce products with several other applications, including NetSuite, Workday, ServiceNow, and SAP.

Aside from the platforms mentioned above, Breadwinner, an integration software provider, offers a solution for linking the NetSuite corporate inventory, financials, and enterprise planning software suite with Salesforce.

Breadwinner also has other integrations to connect Salesforce with accounting programs such as QuickBooks and payment processors such as Stripe, Square, and Braintree.

How does Breadwinner integrate software?

Breadwinner’s solutions focus on integrating Salesforce with finance software and are experts in this field. Breadwinner for NetSuite has a guided invoice creation feature that can generate a NetSuite invoice out of an opportunity with just a few clicks. This is emblematic of its simplicity.

Other hallmarks of Breadwinner’s ease of use are:

  • Configuration wizard – Displays of NetSuite objects and Salesforce fields are intuitively mapped, making Breadwinner easy to navigate for its users.
  • Rapid installation – Breadwinner is built on the Salesforce platform, so a user can see NetSuite records in Salesforce within an hour of installation.
  • Two-way data transfer – Breadwinner can transfer enriched data from Salesforce into NetSuite for processing, then back into Salesforce immediately.

Breadwinner is efficient and fast at aligning internal teams. It syncs with Salesforce on a per-subsidiary basis when a company has multiple subsidiaries. It also works great with existing integration (iPaaS) tools in Read-Only or Read-Write modes, putting enriched data next to data and systems already in place.

Record Creation Wizard

Integrating Salesforce with your finance software using Breadwinner allows users to quickly generate records such as invoices, estimates, and sales orders from within Salesforce, speeding up payment operations. Breadwinner has a Record Creation Wizard to guide users through this. The new NetSuite records the solution creates are immediately integrated into Salesforce. Your company’s sales and support teams can track NetSuite invoices in Salesforce, including overdue status, to collect payments faster.

Data Accessibility

Breadwinner aligns corporate teams so that they may all access the same common records, including sales and finance data. It does this regardless of the location of the data or the device being used to access that data. This prevents organizational silos and makes live, accurate data available to the right users.

Global API

No matter who creates new NetSuite customer records in Salesforce, these are instantly updated in both systems. Breadwinner’s Global API makes creating and editing NetSuite records easy and with flexibility. It allows users to create and update NetSuite customers and records, such as estimates and sales orders, from within Salesforce, saving staff time and increasing data accuracy. 

Compare and contrast

Knowing how Breadwinner works and performs its integration functions for NetSuite and Salesforce lets you see the solution in the context of what is available in the marketplace.

As discussed, there are many benefits of integrating Salesforce with accounting software, particularly NetSuite. Choosing one that is seamless and user-friendly will undoubtedly making your company’s financial operations much easier.

📢 #ORGanizer for #Salesforce announcement 👂

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On October 8, 2021

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Few days ago ORGanizer for Salesforce turned 5. 🎂🎂🎂🎂🎂

It’s been an amazing journey through the Salesforce Ohana, inspiring both professionaly and personally 💙🌈

In these 5 years I was the “one man company” behind ORGanizer, doing design, development, support, marketing, sales, PR… 🤯🤯🤯

This is not my primary job, it wass meant to be my hobby occupation, so you can understand that it’s become really stressfull to keep the pace 😓

The time has come to move on a brand new project and contribute on the Salesforce Ohana in a brand-new way. 🎁

Recently I published a new adv. on the ORGanizer that states:

📣📣 ORGanizer for Salesforce is looking for a new Trailblazer home 🏡💙

Yes guys, I’m looking for a virtuous #trailblazer company that wants to take ORGanizer by hand and make it do the next step with a more structured vision and business power! 💪💪💪

With tears in my eyes, I believe that my little child needs to spread its wings and fly away 🦅

In the past 5 years I reached many goals that I thought unreachable:

  • 48000 weekly users 👨‍👩‍👨‍👨‍ (and new thousands counting month after month)
  • 200+ downloads a day 💻 (and counting day after day)
  • Published in 3 stores (Chrome Web Store, Firefox Add-ons and Microsoft Edge Add-ons) 🏪🏪🏪
  • Published on the #AppExchange with 50+ ⭐⭐⭐⭐⭐ reviews
  • 200+ ⭐⭐⭐⭐⭐ reviews on the Chrome Web Store
  • 100+ releases 🚛
  • 8M+ logins executed in the last 12 months 🛩
  • 1.2M+ query executed in the last 12 months 🔭
  • 12M+ popup openings 📃
  • Tens of spontaneous online reviews 🤙

👉 Contact me if you re interested in the acquisition: https://organizer.solutions/newowner.html or simply help me spread the word! 🌍🤗

⚠ No scam companies please (and I assure you I’m being contacted by several of them…)

Forceea 2021 User Meeting (it’s free!)

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On June 9, 2021

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Forceea (https://github.com/Forceea/Forceea-data-factory) is the most powerful and sophisticated native data factory for Salesforce, and it’s open-source!

What

📣 This is the 1st Forceea User Meeting (free online event).

When

🕓 Saturday, July 10, 4 PM (UTC).

Agenda

▶️ Meet other Forceea users.

▶️ See new features of the next release (v2.5).

▶️ Learn advanced techniques.

▶️ Showcase your own code.

Automatic export tool for Salesforce Data Export backups

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On January 19, 2021

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TL;DR
Jump to GitHub for the complete repository: https://github.com/enreeco/sf-automatic-data-export-script/

Have you ever had a close relation with the Salesforce Data Export feature?

It’s a way to periodically export all Salesforce data set in zipped CSV files, including files and attachments.

You can do a one-shot export or schedule it on monthly (available on Developer Edition orgs) or weekly (available on Enterprise, Performance, and Unlimited Editions only).

The one-shot and periodic export configuration is straightforward:

  • Select the file encoding
  • Select which data you want to export (including files and content can increase export size)
  • Select a schedule (for monthyl or weekly export schedule only)
  • Select all or a subset of the available Salesforce objects
Monthly Data Export configuration schedule

What’s the outcome?

You’ll come up with a set of zipped files with a size up to 512 MB, containing Salesforce extracted files (if checked in configuration) or CSVs grouped by Salesforce objects, as shown below:

The struggle of downloading

What if you have plenty of files and want to automatically download them one-shot without having to click link by link?

Unfortunately there are no Salesforce standard APIs that you can use to automate the export and the only way was to go by script by getting all download links and triggering each download on a local folder (or remote storage if you are brave enough).

I thought there was already a solution out there but as far as I know there wasn’t anything.

The script

I decided to implement a script in NodeJS that:

  1. logs in to Salesforce with a full powered user
  2. opens the Data Export page
  3. looks for the download links (if any)
  4. triggers downloads one by one, putting them on a local folder

This way you can continue doing other tasks while the scripts runs.

DISCLAIMER: the script has been written in a quick & dirty style, so please don’t tell me it’s ugly, it gets you to the point!

Download it from GitHub: https://github.com/enreeco/sf-automatic-data-export-script

These are the simple steps:

  1. Install NodeJS and NPM if haven’t already (you just have do donwload the installers, follow this guide but you’ll find tons online)
  2. Open a console and install Foreman with:
    npm install -g foreman
    An alternative is to use the Heroku command line with:
    npm install -g heroku
  3. Install all required packages with command line npm install
  4. Rename the .env-local into .env and replace the environmental variables with a local path (where the files will be stored), the login URL, your username and the password+token
  5. Run your script with alternatively:
    nf start
    or
    heroku local

You’ll see the script running and the files magically will drop on the selected folder:

Automatica Data Export script execution

Have a nice Salesforce day!

Key Findings from the Mason Frank’s Salesforce Salary Survey 2020/21

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On December 28, 2020

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2020 has been a year of change. The pandemic has had a devastating effect on many, and its side-effects have re-shaped the way we live, communicate, learn and ultimately, the way we work. The Salesforce ecosystem hasn’t been an exception. It’s hard to imagine what the future will look like, but it’s worth having a look at the trends that have shaped the Salesforce universe during these past months if we want to be as prepared as possible. This is why it’s a good time to have a look at Mason Frank’s Salary Survey – the largest independent Salesforce market report worldwide. Mason Frank International is a global leader in Salesforce Recruitment, and their yearly study gives us independent insights into the latest market trends and salaries across the ecosystem. The report delves into topics such as how professionals feel about their jobs and employers, work perks, certifications and diversity, and also looks at salaries in different roles globally. Here are some key findings from the report.

Experience vs education

Let’s start off with something of an eternal dilemma – when it comes to employability, which is more valuable, experience or education? If you’re looking to increase your earning potential as a Salesforce professional, experience seems to be deemed essential, with 90% of survey respondents naming it as the most important factor. That, together with exposure to large projects and Salesforce certifications, seem to be the top-ranked aspects that increase your earning potential. 

In contrast, having a university degree is considered important by just half of the survey’s participants. Formal education can lay the groundwork for a range of skills—communication and problem-solving just to name a couple—but with Salesforce being such a broad, evolving industry, experience and product knowledge seem to be better indicators of whether or not a candidate is suited to a particular post. 

Which Salesforce certifications will increase your pay? 

We’ve mentioned certifications being an important factor for career progression, but the real question is: which certifications are most likely to help with development and earning potential? The Technical Architect certification tops the Mason Frank Salary Survey list, with Salesforce professionals considering it to be the certification most likely to boost your pay for the second year in a row. 

This qualification is still very much a rare one within the ecosystem, making it highly sought-after by employers across the globe. This certification shows the depth and breadth of a candidate’s Salesforce knowledge and demonstrates the ability to deliver optimized solutions across the entire platform. The qualification is intense, and requires some serious commitment and investment, but as with any challenge, it’ll yield rewards if you put the work in. 

Let’s talk perks

We usually think of salary as one of the most significant factors affecting a candidate’s decision at that all-important offer stage. However, employers and job seekers alike should not underestimate the value of employee benefits. 

Many of the benefits enjoyed by Salesforce professionals, according to Mason Frank, are either the ones supporting employees outside of the workplace, such as health and medical insurance, and retirement savings plans, or perks aimed at improving that coveted work-life balance, such as homeworking or flexible working. Other perks topping the lists are training and development opportunities, and naturally, bonuses. The value associated to each of these perks depends on many factors—but making sure your employer offers a robust benefits package as well as competitive salary will truly pay off. 

Working from home 

What was previously considered a more of a perk has become more or less the default following the coronavirus pandemic. Pre-pandemic, 21% of permanent professionals who took part in the Mason Frank Salary Survey worked from home on a full-time basis, while 62% worked from home at least once a week. These both increased during the pandemic, with 84% working remotely full-time, and 97% working from home at least one day a week. 

Remote working definitely comes with its own set of pros and cons, and anyone currently experiencing it may have their own thoughts and concerns. However, what the remote working boom has surely done is open up roles to new, more diverse hiring pools, which is good news for anyone looking for a job and great news for employers looking to hire Salesforce talent in such a competitive market. 

Salesforce Salaries

We’ve spoken about how to maximize your earning potential, but how much are Salesforce professionals actually earning? Compensation benchmarking is beneficial to job seekers as it helps them gauge whether or not their salary is on par with their qualifications, skills, and experience, allowing them to make an informed decision when looking for fresh opportunities. 

It’s also interesting to look at salary benchmarking when considering re-location. Evaluating job proposals abroad can be quite tricky when you’re not sure if the salary on offer matches up to the standard of living, or whether it really is competitive in that country. For instance, a junior functional permanent consultant’s salary starts at an average of €23,000 in Italy, while that same role starts off at €48,000 in Germany, €35,000 in France and €47,000 in Ireland. It’s also worth looking at salary benchmarking if you feel like you haven’t seen a salary increase over some years, or if you’re not sure that increase matches up with your years of experience, qualifications, and ultimately, the current standard of living. For instance, the same junior functional permanent consultant salary started at €20,000 last year – an increase of €3,000 in the Italian market over just one year.

The Mason Frank Salary Survey 2020/21 is an excellent resource to learn all about the salary and benefits Salesforce professionals expect and receive today. It’s also packed with useful tips on how to maximize your earning potential as a Trailblazer, bringing you that one step closer to your dream job. Download the full report and get the most current snapshot of the Salesforce Ecosystem. 

What writing a (Salesforce) tech book means: my experience

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On November 3, 2020

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Almost exactly 1 and a half year ago I’ve been contacted by Alok Dhuri from Packt Publishing asking me if I was interested in writing a Salesforce guide.

At that time I still was a Salesforce MVP and, on my career’s checklist, I missed the authoring experience.

Since I was a child, writing a real book has been one of dreams: the only problem is that I’ve never been an artist, so writing a novel have never been an option (although I really REALLY want it was).

It’s at the age of 27, after my MsC degree, I tried to write a PHP related book for newbies: as a self-taught programming learner (I took an Electronic Engineering MsC but I learned programming all by myself), I really love to help others to achieve knowledge with less effort.

That book never saw the light, although I still have the draft on my archives (I lost the digital copy but still have a printed copy).

In 2009 I joined WebResults as a junior Salesforce developer and in 2013 I started Nerd @ Work blog with a cool technical post about a Salesforce workaround that had, and still have, much appreciation on the community.

That was the time I understood that I had enough knowledge to share to the world: it was an important step in my career, because I finally understood that, although I’ve always been a humble guy, I could give and help people just by telling them what my experience taught me. Post by post, challenge by challenge, Nerd @ Work became a known blog among the Salesforce Ohana community.

Busy on my daily work, side projects, ORGanizer for Salesforce and, recently, on authoring 2 books, I started getting help from the Ohana with awesome guest blog posts, but I try to write as much as I can.

The first book: let’s start with advanced stuff first

Although I really wanted to write something for newbies, the guys from Packt Pub. suggested me to write a guide about Salesforce Advanced Administrator certification, which I took as an amazing opportunity…after all I haven’t ever written a book, challenge accepted!

After almost 6 months, the book was out on the book shops and I had an amazing blast when I saw it on the Dreamforce 2019 book shop (picture below).

Salesforce Advanced Administrator Certification Guide by Packt Pub. at Dreamforce 2019

Next book please!

Writing Salesforce Advanced Administrator Certification Guide was a blast, but it was an advanced book and I knew it couldn’t become a best seller.

Unfortunately few months after the publication, on March 2020 I lost my Salesforce MVP status, which honestly made me feel down regarding my Salesforce Ohana involvement: I didn’t understand why, even after publishing a book, hosting my blog, running a well known browser extension used my thousands people, the status was not renewed but, after the first days of sadness, I thought that it was just a new challenge for me.

Fortunately, on the same March 2020, Alok came back with the title I was looking for: Hands-On Low-Code Application Development with Salesforce.

Finally a book for newbies, where I can try to introduce people to our beloved technology, speeding up their involvement with Salesforce, trying to help companies with an heavy shortage of Salesforce professionals.

The pandemic was striking across the world and a psychologically heavy lock-down hit Italy between March and middle May 2020. we lost a dear friend, Steven, that’s why I decided to dedicate this new book to him and all other Codiv19 victims.

I didn’t have much free time as I though home working could bring, so keeping in time with chapter schedule has been hard during the past months: a mean of 2-3 chapters per month, should have brought the book to life in November 2020 and, luckily, we managed to end at the beginning of October, anticipating by one month…not bad!

Hands-On Low-Code Application Development with Salesforce by Packt Pub.

But how does writing a technical book work?

The schedule

The first step needed when writing a book is the Table of Contents (TOC) creation: what we’ll be talking about?

I usually use a personal knowledge tool (such as Atlassian Confluence) to host these files, so I can quickly update them by accessing them whenever I need from any device.

The TOC is not definitive and it is possible to change chapter order or even chapter descriptions; indeed this is the final approved TOC:

  1. A Brief Introduction to Salesforce
  2. Building the Data Model
  3. Mastering Formulas
  4. Cleaning Data with Validation Rules
  5. Handling Dynamic Configuration
  6. Security First – The “Who Sees What” Paradigm
  7. Be a Workflow Champion
  8. Setting Up Approval Processes
  9. Process Builder – Workflow Evolution
  10. Designing Lightning Flows
  11. Interacting with Actions
  12. All about Layouts
  13. The Lightning App Builder
  14. Leveraging Customers and Partners Power with Communities
  15. Importing and Exporting Data Declaratively
  16. Learning about Data Reporting
  17. The Sandbox Model
  18. Deploying Your Solution
  19. Salesforce Ohana – The Most Amazing Community around

For each chapter you need to provide:

  • expected page count
  • chapter extract
  • learning objectives

To keep up with the schedule I literally printed out a calendar for the next months so I always had the whole schedule on sight range, as shown below.

Each chapter has a first draft release date when the guys at Packt Pub. reviewed all the content in terms of English grammar, chapter structure and all not technical stuff: I REALLY want to thank Prajakta Naik and Tiksha Abhimanyu Lad for surviving my awful English writing!

After one or two review iterations, each book is then evaluated by a technical reviewer: I’ve been supported the whole time by my Ohana friend Fabrice Cathala, who happily joined the team and helped me in tweaking and increasing coherence in the narration on the chapters content with his vast Salesforce knowledge as a prominent Salesforce technical architect and evangelist.

If you plan to write a book, be aware that you may find yourself stuck with a new draft to write, an editor review to check and a tech review to finalise: and this is not your only job!

Time management is essential, you made a commitment and, if you are like me, you REALLY want to keep your word and finish what you started!

Pay attention to…

  • Check your page count: I have a tendency to write too much
  • Balance content depth versus page count: depending on the audience you are talking to, try not to write too much and simplify the explanation
  • Follow a coherent narrative style: it is your book, choose your style and don’t be afraid to adopt an informal writing…I love to put some humour (even if a tech book is not the perfect place to tell a joke!)
  • Use external references: there’s a plenty of stuff on the net, avoid copy&paste of tables or lists, simply add a reference / highlight box with a link to the external resource where the reader can read further details
  • Take good screenshots: save with good resolution and avoid typos (I’m known for writing tons of typos…). I suggest to save pictures on a dedicated folder (one per chapter) so, if you ever need to make some modifications, you have the original version
  • Take a note of each step in your examples: if your book has examples, take notes of any configuration/customisation, you may need to execute the same steps again in the future if you need (for example) to take another screenshot and, believe me, after few months from that writing you may forget what you were doing
  • Not forget the final goal: during the writing you may find weeks where you believe you want to give up, you may be stressed, but remember that this is pretty normal, it is the so called writer’s block, and if you are not an experienced author, well…soon or later you’ll fill this awful feeling

Finally the publication

But at the end of your journey finally the book gets published: this is an amazing feeling and now you have to wait patiently to see reviews coming from all around the world, hoping that the efforts you did to write those hundreds pages have been worth a bit at least, and maybe helped someone in achieving some knowledge.

I really love the feeling of taking a copy of my own book, turn the pages, and randomly read an sentence and check if I’ve been clear enough.

My free copies of the book, a cool gift from the publisher

Writing a book is an interesting and formative journey, if you believe you have something to tell the world, start a new authoring project, think of a cool title, plan your content and start writing: believe me if I tell you this is not a waste of time!

If you want to start a Salesforce career give my book a try and let me know if you enjoyed it!

Salesforce experts against Covid-19 FTW!

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On May 18, 2020

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Global leader in Salesforce recruitment, Mason Frank International, recently got in touch with me about an opportunity for an important project they were working on. In response to the Covid-19 crisis, they have collated expert advice from leading Salesforce MVPs and professionals into an industry whitepaper, of which I am proud to say I am part of.  

The whitepaper covers five common challenges many are struggling with at this moment: cost saving, data security, remote working, growing at scale, and business continuity.

I am honored to have been involved in this project, providing Salesforce advice to those who need it. I hope my own and my peers’ insight helps those looking for answers at this unprecedented time.

Please do have a read and share with anyone who would benefit from it: https://www.masonfrank.com/overcoming-business-challenges-with-salesforce/

Thank you, and stay safe!

“Salesforce Advanced Administrator Certification Guide” made it to the Best New Salesforce eBooks to read in 2020

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On January 27, 2020

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BookAuthority Best New Salesforce eBooks

I’m happy to announce that my book, “Salesforce Advanced Administrator Certification Guide: Unleash your Salesforce administration superpowers with an advanced training certification guide”, made it to BookAuthority’s Best New Salesforce eBooks.
BookAuthority collects and ranks the best books in the world, and it is a great honor to get this kind of recognition. Thank you for all your support!
The book is available for purchase on Amazon.

The world’s largest independent Salesforce market survey: key findings for Italian professionals

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On January 7, 2020

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It’s been another exciting year in the Salesforce ecosystem. We’ve seen expanded strategic partnerships, brand new products, and revolutionary integrations made possible by Salesforce’s savvy acquisitions in recent years (MuleSoft and Tableau, to name just a couple).

Salesforce is one of the fastest-moving tech ecosystems on the planet. That’s why it’s so important to stay on top of what’s happening in the world of a once humble CRM technology that’s now growing into the most-dominant business software across all markets and industries. We helped create a monster!

Released annually, the Mason Frank Salary Survey is the largest independent study of the Salesforce community. It’s an invaluable resource for Salesforce professionals, partners, and customers looking to gather insights into the working culture of the technology ecosystem, and to benchmark salaries, benefits and market trends.

With thousands of Salesforce professionals and employers surveyed, we can use Mason Frank’s research on product trends and job market depth to steer growth in businesses using Salesforce technology. For candidates, learning which skill sets, technologies, and certifications maximise earning potential is extremely useful.

You can, of course, download the report in full for free on their website, but here are my highlights from the 2019/20 survey report, along with findings that may be of particular interest to Italian members of the Ohana.

What is the top Salesforce product in 2020?

It’s unsurprising to see Sales Cloud maintain its position as the top Salesforce product in 2020, given that the technology is ultimately sales-focused, as well as the market dominance of Sales Cloud in the CRM world.

Service Cloud has risen to the third most-used Salesforce product over the last months, and this is unsurprising given the recent developments in the technology. 

Just recently at Dreamforce, it was announced that Service Cloud would now benefit from integration with Amazon Connect, empowering contact centre agents with access to customer information across multiple disparate systems. Service Cloud Voice will also perform real-time sentiment analysis to gauge common customer problems and position relevant solutions to reduce average case handling time. It’s a great time to be a service cloud user!

Which Salesforce certifications maximise earning potential?

IT research firm IDC recently predicted that the demand for Salesforce technology would create 4.4 million new jobs by 2025. This is fantastic news for Salesforce professionals, who are already in high demand, but which certifications will open up the most opportunities and earning potential?

Of all respondents to Mason Frank’s survey, 71% were Salesforce-certified, with the Admin certification being the most popular cert (88% of certified talent held the Salesforce Certified Administrator credential). Of those who weren’t certified, 72% said they were working towards this certification.

Salesforce Developer was recently named in the world’s top 10 jobs, and we can see from the report that only 36% of certified talent hold the Platform Developer I certification; only 10% had achieved Platform Developer II. Given the current and anticipated skills gap, balanced against the low percentage of Salesforce-certified Developers, there’s clearly opportunity for those looking to move into this role.

Certification in any form is likely to open earning potential. The survey found that 44% of certified talent experienced a salary increase after certification, with an average pay rise of 24%. What’s more, two-thirds of these certified professionals indicated their employer paid for their cert exam, so risk/reward is firmly in the favour of ambitious professionals.

What other factors impact earning potential?

While certifications can count for quite a lot, they aren’t everything. By far the largest factor impacting earning potential is experience, with 86% of survey respondents considering this to be significant, compared to just 62% who felt the same about Salesforce certifications. Similarly, 76% also considered exposure to large products to be an important factor.

Only 31% of respondents thought a university degree was an essential factor in earning potential, and 30% considered it not important at all. This question was extended to whether they thought a degree was important when working generally with Salesforce, and 63% indicated they didn’t consider it important. Given the culture of the ‘accidental admin’, these feelings support the idea that Salesforce is an accessible technology even to those without a technical or academic background.

An Italian working in Salesforce

Members of the Milano and Cagliari Salesforce Developer Groups will share the sentiment that it can be difficult to find accurate local market data on Salesforce, but fortunately Mason Frank drills down salaries across all major European countries.

We can see that the average salary across core Salesforce roles (Admin/Dev/Functional & Technical Consultant) in Italy tends to start at around €20,000. Junior Admins can earn up to €26,000, while Junior Consultants and Developers can command salaries between €30,000 and €35,000.

Moving into senior roles, Admins tend to max out at around €32,000, which is where most make the jump into a specialist role. Senior Developers, Functional and Technical Consultants earn between €40,000 and €50,000.

Salesforce continues to enhance functionality of Marketing Cloud, primarily through integrations, making this skillset very in demand. It’s worth noting that even Junior Marketing Cloud Consultants and Specialists can start at €30,000 and earn up to €48,000 when they accrue enough experience. Looking for a specialist area? This could be it.

I hope this exploration of Mason Frank’s findings has been helpful—you should definitely be using this type of market intelligence to set you apart from your peers, so use it when finding your next job, employee, or Salesforce solution to fully benefit from the report.

Looking for more insights? Download the Mason Frank Salary Survey 19/20 in full for unique sentiments on technologies, salaries, and culture in the Salesforce ecosystem.

7 Salesforce Developer hacks you didn’t know about

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On August 16, 2019

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I’ve recently published a post on Mason Frank’s blog, where I wrote about some Salesforce Developer hacks. Here’s a quick summary below and link to the full article, I hope you enjoy!

I’m lazy. Most developers are! This is not necessarily a bad thing, and Bill Gates summarizes this concept easily by saying “I choose a lazy person to do a hard job. Because a lazy person will find an easy way to do it“.

Don’t misunderstand this statement—laziness is not staying on your couch the whole day and watching all of Game of Thrones in one sitting. It’s a different kind of being lazy.

The lazy developer is the one that, in order to avoid doing anything more than once, tries to automate it or knows exactly when that line of code is stored (they may actually not be able to write it themselves and thus have to Google for it).

That’s exactly what I saw in my own 12 years of work experience: the best developer is not the one who knows exactly which Apex function has which parameters (if you can, well… congratulations!), but the one who quickly knows how to solve a problem and where to look to maximize productivity (and happiness for the project manager or the customer).

Keep reading on Mason Frank blog…

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