In this post we’ll talk about email marketing, a subject that rarely has been seen in this blog. I’ll leave the speech to Siva Devaki.
Siva Devaki is a technocrat and an entrepreneur who is passionate about bringing value to the customers with creative technological solutions. Siva currently busy in growing his technology startup – MassMailer, a simple and easy mass email app for Salesforce CRM customers. Siva is passionate to write articles, blog about email marketing, sales development, email deliverability best practices. You can find Siva’s LinkedIn profile at www.linkedin.com/in/sivadevaki .
With click-through rates 300% higher than other email marketing campaigns, drip email is one of the highest ROI strategies a company can invest in. Yet running the right drip marketing campaign requires a comprehensive strategy — it isn’t as easy as “set and forget.” Here’s what you need to know about generating leads through scheduled, automated emailing.
The Advantages of Drip Email Marketing
A drip email marketing campaign is a sequence of emails that are sent to leads in order to generate interest and build a relationship. There are a few core benefits to a drip marketing campaign:
- Drip marketing builds a relationship over time.
- Drip marketing is fully automated.
- Drip marketing is a cost-effective form of marketing.
One of the reasons email has such a high ROI is that it’s both effective and cost-effective. A drip email campaign is able to take advantage of these benefits to continuously engage leads and encourage purchasing.
Creating a Drip Email Marketing Strategy
At its heart, a drip marketing campaign is about sustaining long-term contact with your customers. An email newsletter that is sent out every morning with important, interesting and insightful content will remind your customers that your company exists — but also runs the risk of over-saturating your customers and flooding their inbox. Meanwhile, a marketing campaign that sends information about good deals coming up over the weekend can be equally as valuable.
Drip campaigns can also be automated to reconnect with customers at key points of their journey, such as emailing customers who have unsubscribed from a service inviting them back or emailing customers who have abandoned items within their cart. A drip strategy must include the frequency of emails as well as the content of these emails and can be integrated into customer relationship management suites for better responsiveness and personalization.
Tips on How to Generate Leads through Drip Emails
- Consider letting leads choose their own email frequency. For newsletters and deals, the frequency can be at a monthly, weekly, or even daily level.
- Pay attention to your lead generation statistics. How often are leads clicking on links? Are they opening emails or deleting them? Are trends moving upward or downward?
- Provide good content. If you want your leads to open your emails rather than deleting them, you need to provide the content that they want — not the content you want to give them.
- Identify the right times of the day. Before work and after work are usually the best time to send emails, but your demographic may vary. Checking your statistics and testing out different types can help.
MassMailer for Drip Marketing Campaigns
MassMailer provides complete campaign automation, statistics, and email template builder for drip marketing campaigns. Through MassMailer, you can easily send emails out on an automated basis to your Salesforce leads, leveraging built-in templates (or building your own). MassMailer provides the statistics that you need to determine whether your drip marketing campaigns are working, while also helping you avoid traditional limits on Salesforce emails.
A drip email campaign will build your relationships with your customers, creating brand awareness and supporting your brand identity. Through scheduled, automated emails — and with the help of MassMailer — you can encourage conversions and improve your email marketing ROI.