On 9–10 October 2025, Salesforce announced that it had signed a definitive agreement to acquire Apromore, a process‑intelligence vendor spun out of research at the University of Melbourne and the University of Tartu. The press release notes that Apromore specialises in process mining and simulation, giving organisations an end‑to‑end view of how work flows across front‑, […]
Tag: Acquisition
Salesforce to Scoop Up Bluebirds: What the Deal Means for AI‑Powered Prospecting in Sales Cloud
A Quick Recap of the Deal On 31 July 2025 Salesforce announced that it has signed a definitive agreement to acquire Bluebirds, an AI‑powered prospecting start‑up. The transaction is expected to close in Q3 FY 2026, subject to regulatory approvals and other customary conditions. Who (and What) Is Bluebirds? Bluebirds positions itself as an “agentic prospecting platform” […]