For years, there’s been a recurring question echoing through the Salesforce ecosystem in Italy: how much do people really earn here? And no, it’s not just about curiosity. Understanding the market helps everyone — from professionals planning their next move to companies building fair, competitive teams. That’s why we’re back for the second edition of […]
Author: Enrico Murru
Nerd @ Work Lab Podcast – S1E0: Sporchiamoci le mani di idee 🇮🇹
Ci siamo. Dopo mesi di pensieri, appunti e prove, il Nerd @ Work Lab Podcast è ufficialmente online.Un nuovo inizio, ma con lo stesso spirito di sempre: curiosità, sperimentazione e tanta voglia di condividere. Dopo l’esperienza di Salesforce Sidekicks, sentivo che non era ancora tempo di chiudere il microfono. Quell’avventura mi ha insegnato quanto sia […]
When OpenAI Met Anthropic: Salesforce’s Dreamforce 2025 and the AI Power Couple That Moved Into Your CRM
At Dreamforce 2025, Salesforce didn’t just flirt with AI — it got into a full-blown polyamorous relationship with both OpenAI and Anthropic. Marc Benioff stood on stage, grinning like a man who had just convinced two rival superintelligences to cohabitate peacefully inside his CRM. The result? GPT-5 and Claude — two of the most advanced […]
Become an Integration Superstar: Apex + Salesforce Mastery in 8 Weeks by Igor Kudryk
Hey nerds (yes, you amazing ones @ work) — let’s talk career upgrades.If you work in the Salesforce ecosystem, you probably already know this truth: Knowing Apex isn’t enough anymore — mastering integrations is what separates Juniors from Seniors. That’s where Integration Mastery, a live cohort by Igor Kudryk, comes in. I’ve been following Igor’s […]
Hardening ORGanizer: Policy, Permissions & Audit Trails
Security isn’t something you sprinkle on at the end of development. It’s the quiet architecture underneath — the decisions you make about what your code shouldn’t be allowed to do. With the next major ORGanizer release, we’re doubling down on that philosophy. The goal is simple: give both users and companies confidence that ORGanizer behaves […]
Dreamforce 2025 – Day 3: Agents, Gemini and the Final Boss
If you thought the agentic hype would simmer down after two days of buzzword bingo, think again. Dreamforce 2025’s final act cranked the AI spectacle to 11 and then invited Google on stage to sprinkle some Gemini dust over everything. ☁️ When Gemini met Atlas: Google crashes the agent party Salesforce’s ongoing pivot from CRM vendor […]
Dreamforce 2025 – Agents Gone Wild (Days 1–2)
Catch up on my Day 0 recap – spoiler alert: it was raining AI agents! Dreamforce officially opened its doors on 14 October 2025, and the first two days have been a blur of agentic buzzwords, rebrands, and demos that either blew minds or induced eye‑rolls. Here are the most notable announcements – and my attempts to keep a […]
Salesforce buys Apromore — why process intelligence matters for Agentforce
On 9–10 October 2025, Salesforce announced that it had signed a definitive agreement to acquire Apromore, a process‑intelligence vendor spun out of research at the University of Melbourne and the University of Tartu. The press release notes that Apromore specialises in process mining and simulation, giving organisations an end‑to‑end view of how work flows across front‑, […]
CartaNova: Turning Plain Text into Beautiful HTML (Without Dependencies)
There’s something deeply satisfying about typing plain Markdown.It’s minimal, portable, and human-readable — but when you want to display it on the web, it’s not always easy to find the right library. So I wrote CartaNova (ehm, I vibe coded…sorry I did it again 💁♀️) a lightweight Markdown-to-HTML library written in plain JavaScript. No dependencies, […]
Dreamforce 2025 — quick‑and‑dirty Day 0 recap: it’s raining AI agents!
Date: 13 Oct 2025 (Dreamforce runs 14–16 Oct 2025 in San Francisco) When Salesforce is life and AI‑powered productivity is the new oxygen, even your Slackbot needs an agent. Dreamforce always kicks off with big themes. Last year it was generative AI; this year it’s the Agentic Enterprise. Instead of replacing humans, Salesforce’s vision is to put software agents at […]